우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략 보고서
- 작성일
- 2014-04-01
- 등록자
- 김윤애
- 조회수
- 158
첨부파일(0)
우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략 보고서
첨부파일 : 우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략.pptx
다운경로 : http://www.jisik114.net/search/detail.asp?pk=14023335&sid=korea072
우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략
Ursa complex soft cap.
Index
1. Introduction
2. SWOT Analysis
3. Marketing Activity
4. Conclusion
Introduction
Part01
+
Company Logo
大
熊
Company Profile
◎ CEO : Lee, Jong Wook
◎ Established in 1945,
Daewoong Pharmaceutical Co., Ltd
◎ Market Capitalization : 527 billion
(Dec.2010, KRW)
◎ Employees : 1,250
◎ Sales : 672 billion (Dec.2010, KRW)
◎ Branches : 14 (Korea) 7 (Asia) 1(America)
VISION
A Global Healthcare Group leading improvement in the quality of life!
Product - Ursa
Improvement of
hepatic function
SWOT Analysis
Part02
SWOT Analysis
Power of Brand Image
Easy to Purchase
- Hot Issue on Liver Health
- Well-being Age
- High Advertising Costs
- Limited Target
- Keen Competition
- Alternative Drug Market
Weakness
Strength
Threat
Opportunity
SWOT Analysis
Marketing Strategy -Ads
Part03
History of Ursa Ads
Image: A family man
Target: head of household
Steady image marketing for livers manageability.
In the early 2000’s
Image: Vibrant and happy life
Target: Young and mid-aged office worker
Should be managed for a lively morning.
Mid-to late
2000’s
Image: Bear’s strong image
Target: the middle-aged workers
‘Charge fatigue = Urusa’ Image marketing.
1990’s
Advertising image and the target changes frequently.
Current Advertisement
Image:
Vibrant and happy life
Target:
Young office worker
and household wife
Similar image, just change model, but put more emphasis on liver health and happy life.
Conclusion
Part04
..... (중략)
제목 : 우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략 보고서
출처 : 지식114 자료실
[문서정보]
문서분량 : 20 Page
파일종류 : PPTX 파일
자료제목 : 우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략
파일이름 : 우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략.pptx
키워드 : 우루사,우루사기업,우루사마케팅전략,영문마케팅전략,우루사기업분석
문서종류 : PPTX 파일
다운받기 : http://www.jisik114.net/search/detail.asp?pk=14023335&sid=korea072
