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ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15 내용보기

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ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15



Airline Competitor Analysis

Strategic management



Introduction

Business Objective

Current Strategy

Belief about Industry

Strength & Weakness

Alliance Membership



Analysis

01

Strategic management



Business Objective

To provide highest quality of customer service delivered with

a sense of warmth, friendliness, individual pride, and company spirit.

Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline.

The Japan Airlines will act as a bridge to bring peoples.

To provide customers with safe, good value, point-to-point air services on a range of European routes.

Becoming a carrier as the best choice for customers and loved by the staff and employees.



Current Strategy

To provide low fare flight with maximum customer satisfaction.

To provide customer with unique premium service whenever they fly with BA and no matter where they are.

To provide medium & long-distance routes flying to and from countries in Europe, North America and Southeast Asia.

Keeping costs low by eliminating the unnecessary costs.

Customer First, Respecting Staff, Advantage, Continuous Innovation and Favorable Return.



Belief about Industry

Customers are less willing to use premium airline services,

and turning their attention toward more affordable ones.

The airline industry is going through the most difficult times that

airline industry has ever faced.

Growing global travel and tourism industry passenger airline market in Asia-Pacific will works as positive effect to JAL’s recovery.

Economic conditions remain challenging and they continue

to expect a tough trading environment.

Competition in the Chinese commercial aviation industry

has led to widespread price-cutting that violates CAAC regulations.



Strength&Weakness

Its number of passengers, and its reputation for its competitiveness

& it still does not offer enough level of international flights services.

Brand name, Long service History ,Fleet size and destinations

& Not quality approved airline, Poor baggage delivery, Aging fleet

Competitiveness in international routes

& Low-productivity, corrupt relationship with political parts.

Competitive prices, offering a number of.. 내용보기



..... (중략)






제목 : ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15 내용보기
출처 : 지식114 자료실



[문서정보]

문서분량 : 15 Page
파일종류 : PPTX 파일
자료제목 : ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15
파일이름 : ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15 .pptx
키워드 : ACA,항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장



문서종류 : PPTX 파일
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